Design for Change

Architectural Design, amongst all other types, has the ability to be "life-changing" and better yet, able to change the world. Many designers often focus on aesthetic features and generating some form of income.

Design falls into two categories: aesthetic design and problem-solving design, although problem-solving design can still be aesthetically pleasing. 

Aesthetic Design

This refers to how we think and feel about a product or design. The first impression plays a big role here when something is nice to look at therefore aesthetically pleasing. A common example of aesthetic design is certain high heels and their visually appealing style, opposing to the endless pain women go through wearing them. As someone once said, "beauty is pain!" 

Below are the three categories of aesthetics:

Visual Aesthetics

This is visually appealing design consisting of elements such as colour, pattern, shape, balance and texture. Humans are very visual therefore designers often aim to create things that are beautiful and nice to look at.  

Material Aesthetics

These are the materials used in the design with elements such as texture, weight, comfort and shape. This refers to the sleek design of the new watch you just bought or your new jacket that you shouldn't have bought, but couldn't resist. 

Sound Aesthetics

This refers to the sounds of the design. For example comparing two different speakers. Another example is the start of the engine of a car. You will hear the difference of sound. 

Problem-Solving Design

In order to solve problems with any form of design, you need to have a strong understanding of whats happening around you. Following social media, the news and conducting research can help gain some insight. Some of the main topics to target with design (for change) are:


In the past, designers have creatively approached homelessness with design strategies to supply shelter and housing. How can you as a designer approach this? 

Natural Disasters   

Think of ways to act after a disaster. For example, there was an earthquake resistant school designed in Thailand. Prevent fires by designing communities surrounded by fire breaks. 


How can we conserve the planet with design? Think green design, recycling, sustainability. Solar powered designs have become a very effective approach. 


Crime is a global issue. Architectural design can be utilized to create safer environments. Cities can be designed in ways that are better for surveillance. 

Think bigger remember that your idea could change someone else's life. Collaborate with other designers and address social/environmental issues. Create projects. Design for change. 

Written by Tarryn Hardwicke

Creating your own style

Developing your own style through design is a journey and isn't something that happens immediately. It comes naturally and over time. As an artist, it can be highly beneficial to have your own signature style. One needs to always ask, who are you designing for? Understanding your client's needs is vital. In this article, we discuss creating your own style and the style of a Wildetect. 


When it comes to aesthetics, creating something magnificent can be a great way to express your style. A style begins when a concept, an idea. One can go wild with multiple techniques and styles. Experimenting is key and finding what works for you as an individual. A style should never be forced. It comes from an idea that has been developed. When one has developed a style, it is important to keep an open mind. There will be times requiring you to adapt and adjust to other circumstances such as designing for certain clients.    


Creating a style is a continuous process as well as an individual journey for each artist. The challenge is staying interested and focused throughout the way and pushing one's skills to the maximum. Each artist has their own journey and reflects it in their work often creating a style. We are able to reflect our environment and personal experiences.

Art is a communication of whats going on in one's head, better known as a language. Wildetecture is all about creating an individual artistic identity within an African continent setting. A reflection of Africa's flora and fauna environments. The cultural heritage is also significant in Wildetecture designs.

An artist is always growing and improving - the journey is life-long. Cherish it.  

Written by Tarryn Hardwicke